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What is your competitive edge?
Want to work from home?
Make money online?
Can entrepreneurship
be taught?
While attitude toward
risk differs widely among us, many of the skills of successful entrepreneurs
can be taught, and sensitivity to business opportunity can be sharpened.
This book attempts to combine the principles of entrepreneurship and small
business management to the actual experience of creating and developing
a real-world enterprise.
The concepts of entrepreneurship
cannot be absorbed passively; they are based on powers of observation and
critical thinking. The enrichment materials in this book concentrate on
the development of skills in estimating and projecting economic results,
and the integration and application of knowledge from coursework, life experience,
and attempts at understanding human nature.
A thorough and orderly
approach to business planning allows us to assess whether an opportunity
exists, and to determine how to take maximum advantage of that opportunity.
From there, a hardy individual can decide, with significantly less uncertainty,
whether to pursue that opportunity.
Synopsis
A practical guide for
anyone interested in entrepreneurship, this brief book combines theory,
hands-on activities and the experience of a proven entrepreneur. With its
questioning style, high-quality enrichment materials, and real-life experiences,
this book will help readers learn through its use of chapter objectives,
exercises, case studies, checkpoints, chapter summaries, and review questions.
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Paperback
265 pages (December 1, 1998)
Prentice Hall;
ISBN: 0130812196
Includes Business Plan Pro disk
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